Marketing Score | Limited Lime

Question 1 of 8

Can everyone on your team describe your positioning the same way?

No — it changes depending on who's talking Roughly, but not consistently Mostly consistent, with some drift Yes, clearly documented and consistently used

Question 2 of 8

Is your brand consistent across website, social, and sales materials?

No — it looks different depending on the channel Somewhat, but no real brand guidelines exist Mostly consistent Fully consistent, with documented brand standards

Question 3 of 8

How predictable is your lead generation?

Random — leads show up or they don't Somewhat, but we couldn't forecast next month Reasonably predictable month to month Predictable and forecastable with confidence

Question 4 of 8

Do you have an active content and SEO presence?

Little to none Occasional, inconsistent content Regular content with some SEO consideration Consistent, SEO-driven content strategy

Question 5 of 8

If you run paid ads, do you know what they actually return?

We don't run ads, or have no idea what they return Rough sense, not measured precisely Measured, but not tied cleanly to revenue Measured precisely against revenue and CAC

Question 6 of 8

Are leads tracked in a CRM from first contact through close?

No CRM, or leads fall through the cracks A CRM exists but isn't consistently used Used consistently by most of the team Fully adopted and used to guide decisions

Question 7 of 8

Can you connect marketing spend to actual revenue?

No — spend and revenue are tracked separately, if at all Loosely, with a lot of guesswork Reasonably well, for most channels Precisely, channel by channel

Question 8 of 8

Who owns marketing strategy and results?

No one specific — it's handled reactively Someone owns it as one of many responsibilities A dedicated person or team owns it A senior marketing leader owns strategy and is accountable for results